The Philippines is an archipelago teeming with vibrant cities, each offering its own unique charm. But if you’re looking for a city that stands out as the most desirable for both tourists and potential expats, one place consistently tops the list: Cebu City.
Why Cebu City?
Often referred to as the “Queen City of the South,” Cebu City combines urban convenience with natural beauty. It offers a lifestyle that balances modern living with easy access to some of the country’s most beautiful beaches and islands. Whether you’re a digital nomad, retiree, or just visiting, Cebu City ticks many boxes.
1. Rich Cultural Heritage
Cebu is deeply rooted in history, being the site of the first Spanish settlement in the Philippines. Visit Magellan’s Cross, Fort San Pedro, and the Basilica del Santo Niño to experience this rich cultural history. The annual Sinulog Festival, celebrated every January, is a must-see event that showcases Cebuano culture through street dancing, religious processions, and vibrant celebrations.
2. Affordable Cost of Living
Compared to other big cities like Manila, Cebu offers a more affordable lifestyle without sacrificing modern amenities. Expats can enjoy good healthcare, international schools, and comfortable living at a fraction of the cost of similar cities worldwide. Public transport is also inexpensive, with options like jeepneys, buses, and ride-sharing services.
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3. Where to live
Cebu City offers a variety of neighborhoods, but four stand out for their modernity and appeal to expats. I like to call these “expat bubbles” — safe, walkable areas where everything you need is close at hand. These neighborhoods feature a wealth of condos, grocery stores, restaurants, shopping malls, and essential services, all within easy reach via well-maintained sidewalks. The areas I recommend are Mactan Newtown in Lapu-Lapu, IT Park, Cebu Business Park, and the newly developed Mandani Bay. These locations are perfect for expats and travelers looking for a place that feels like home.
4. Strategic Location
Cebu City is a gateway to numerous tourist destinations in the Visayas region. You’re only a short trip away from pristine beaches like Mactan Island, Moalboal, and Bantayan Island. Diving enthusiasts will find world-class dive spots in Malapascua and Oslob, where you can swim with whale sharks.
For those who want a quick weekend getaway, a ferry ride can take you to Bohol to see the famous Chocolate Hills and Tarsiers. Cebu’s international airport also provides easy access to domestic and international destinations, making it a top choice for travelers.
Two of my favorite islands, Camotes and Olango, are technically part of Cebu, but they offer a completely different experience from the bustling city. These islands are perfect for motorbike adventures, as you can easily drive your bike onto the ferry and enjoy the nearly traffic-free roads. Both islands boast stunning natural beauty, and the best part is that they remain relatively undiscovered by the typical tourist crowd, unlike some of the more popular spots around Cebu. It’s a peaceful escape with the charm of untouched nature.
5. Booming Economy
Cebu’s economy is rapidly growing, thanks to its thriving business districts. IT parks and business process outsourcing (BPO) hubs have drawn investors and job seekers alike. This influx of development means the city is continuously improving its infrastructure, services, and amenities, ensuring that residents enjoy modern conveniences.
6. Great for Food Lovers
Cebu is known for its food culture. The city is famous for its lechon (roast pig), which the late Anthony Bourdain once dubbed “the best pig ever.” Aside from this, you’ll find a wide range of restaurants offering international cuisines, as well as local delicacies like puso (hanging rice), ngohiong (Cebu’s version of spring rolls), and sutukil (grilled, stew, and raw seafood).
Another great perk of living in Cebu is the variety of stores catering to Western expats, making it easy to find international foods and familiar products. I often shop at places like Rustans, S&R, Belcris, and Landers. For those who miss the warehouse-style shopping experience from back home, Landers and S&R are perfect, offering bulk items and a wide selection, much like Costco or Sam’s Club in the West. This makes stocking up on your favorites a breeze!
7. Natural Attractions Close to the City
Unlike Manila, where escaping to nature requires a long drive, Cebu’s natural wonders are just a stone’s throw away. The Tops Lookout offers a panoramic view of the city and nearby islands. Osmeña Peak, the highest point in Cebu, provides an adventurous trek with breathtaking views. Not to mention, waterfalls like Kawasan Falls and Tumalog Falls are within easy reach, offering a refreshing escape from the urban hustle.
Other Desirable Cities to Consider
While Cebu City often tops the list, several other cities in the Philippines are worth considering based on different criteria:
- Davao City: For those who prioritize safety and a more laid-back atmosphere, Davao is one of the safest cities in the country. Known for its strict laws on smoking and curfews, Davao is clean, well-managed, and surrounded by nature, including Mount Apo.
- Tagaytay City: If you’re looking for a cooler climate and quick access to Manila, Tagaytay offers stunning views of Taal Volcano and a peaceful, provincial vibe.
- Iloilo City: This city is gaining attention for its clean streets, rich history, and the charm of the Ilonggo people. It’s also home to several festivals and historical landmarks.
- Baguio City: Known as the summer capital of the Philippines, Baguio is perfect for those who prefer cooler temperatures. Its mountain setting and artistic vibe make it a popular destination for expats and locals alike.
Conclusion
Cebu City stands out for its blend of urban modernity, affordability, and proximity to both culture and nature. It’s no surprise that this bustling yet laid-back city is considered by many as the most desirable city to live or visit in the Philippines. Whether you’re exploring the country for the first time or looking for a place to settle down, Cebu City should definitely be on your list.